Pitching bloggers
Read how to pitch bloggers on this excellent post at Problogger.net
How to pitch a magazine editor
There’s no way to make an impression like a bad pitch. Don’t do it. An editor judges your entire client list and everything from that point on based on your first pitch.
Pitching radio 2.0
Radio editorial and advertising work very closely together on many commercial stations (NOT public radio or news shows remember). Share leads to an ad rep and they may return the favor by mentioning your name to a producer…and again it’s now a ‘warm’ pitch instead of a cold call
How to Pitch a TV talk show
Write a pitch that is short and gets to the point FAST. I always start with the phrase “I’m suggesting a segment on…” I NEVER build up to what I want. I am blunt and to the point. If they want it, they want it.
Learn how to pitch freelance writers
Want to know how to pitch a freelancer? Elizabeth M. writes about business and technology primarily in the Minneapolis-St. Paul market. I stopped her on a busy street this week and amid planes, trains and automobiles (ok may not trains but it sounds like it) asked her some questions about how she likes to be pitched, what stories she likes and her pet peeves..
Tiger or Glambert – choosing your voice in a crisis
We’ve had some juicy celebrity crisis’ lately that make writing this post lots of fun. When your company, product or personal brand encounters a crisis it’s important to decide what ‘voice’ you’re going to use. Choosing the right approach is one of the reasons little-known (but uber-powerful) flacks like Marty Chalmers and Eliot Mintz make the heavy wood. Let’s take a look at some of the characteristics of voices being used most recently – as well as a few thrown in from the past.
Are publicists a bunch of evil liars?
As a publicist, it is my job to present my clients in the best light possible to ALL their “publics” – whether it’s the media, the customer, the government, whomever. What strikes me as ridiculous is that most of the people who bash PR (like Ms. Brown) don’t seem to have any understanding of what it is exactly that we do.
Don’t forget your sales manners
Even if your product is consumer-based, you still have to be able to sell – whether it’s getting the next book advance, attracting valuable new partners or even selling your company!I carried a bag for years and it’s given me a set of skills that have been invaluable in every job I’ve ever done, from the boardroom to the green room.
A good pitch is simple but not easy
You wouldn’t believe how many people pitch me without even telling me the name of the company in the email.