Is it time to add Jersey Shore lingo to the dictionary?
It made me wonder how words evolved in the first place. How did certain words become accepted into normal use and eventually accepted in the main dictionaries we all use?
Why my dog adds followers faster than I do
I thought taking a look at how @bartthedog pays attention to his social media might give you an idea of how he’s added more than 3000 followers in such a short time – with very little effort.
How to find YOUR marketing workout buddy
There are tons of great networking groups where you can find potential contacts. Here’s a list of some of the small business social networks you can tap into locally to help find your marketing workout buddy
Finding the right marketing mix (Step 2)
Rather than reinvent the wheel, here are some links to blog posts and articles to help you figure out the right mix for your business…
The easy way to measure your marketing results (Step 1)
I got so many questions about my last post “7 Steps to Bigger Marketing Muscle in 2010″ I thought I’d give you some detail on each one of the steps. Measurement seems to be really tricky for people – but it’s actually really simple.
How to bake a yummy social media souffle
I talk a lot about the need for the right “mix” when you promote your product, business, book, whatever it is – engaging in social media is no different. To get a good result you have to find the recipe that’s 100% ALL YOURS. But just like the hard-to-bake souffle, there are some ingredients I’ve seen in of the work of ALL successful social media contributors. Here are the components I believe you should always use for your social media recipe…and some of experts who cook it up just right.
How absolutely, positively 100% NOT to use social media
I got a message on LinkedIn today that pretty much shows what you should never, ever do on LinkedIn – or on any social media.
Baby got back?
For news stories, and particularly for talk shows and feature ‘packages’ the back story is often more important than the actual product or service. Lance Armstrong is perhaps the best example of a great back story.
from Rachel with love
Sorry old school journalists, savvy advertising experts and prickly control-freak publicists but it’s time to realize something. To survive you can no longer be storytellers – you have to be information managers.