K-Factor – the math behind viral marketing

It’s every marketer’s dream to create a viral sensation with a website, produce or service, generating an enormous amount of positive word-of-mouth and a slew of new customers. What most people don’t understand is that viral marketing is more math than art. Here’s a quick primer on how marketers use K-factor to chase virality.

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You are not your best customer

But in my experience I’ve seen many, many instances where excellent marketing agencies get concepts shot down because the client could not get their own personal bias out of the way. You are not your best customer.

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IMC – Fast and fearless at the PRSA International Conference

You have to be brave enough to find the right IMC recipe for your brand or organization. Because it’s different for everybody. Use your audience knowledge and your intuition to start finding the combined tactics that work for you. Remember, in the laboratory many scientific findings are happy accidents. In IMC, it’s much the same way.

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5 Futuristic Trade Show Displays That Raised The Bar

Futuristic trade show displays have been particularly impressive at trade shows, raising the bar regarding what can be accomplished within the specific parameters. Here are five futuristic trade show displays that have really raised the bar:

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Budget Strategies for Your Content Marketing Launch

If you’re just starting to promote your business via content marketing, your budget is probably limited—making it imperative you develop a cost-efficient strategy for funding your initial promotional push.

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6 Ways to Find Charity Work You are Passionate About

There are many charities in the world that support good and reputable causes. You just need to discover, which one is the right one for you.

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The modern marketer

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Domain names are still a branding tool

You can check available domain names at Register.com

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5 reasons trust is essential for good marketing results

In a marketing or PR campaign, lack of trust is probably one of the biggest obstacles to good results.

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Trends in digital marketing

An interview with Wax Marketing founder on trends in digital marketing for 2013.

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