Pull together your 2015 Marketing Plan from the previous 19 days work.
You’ve got to test your results – and you have to test at the tactic level. And in order to do that, you have to decide if the tactic has contributed to the strategy. You’ve done enough work now to know that your strategies are pretty solid. So here is where you put the guarantee into your marketing plan.
I am not going to debate whether PETA is ethical or not, or whether Donald Trump is a narcissist. But I think there are some things we can learn from these two and other shocker brands in terms of marketing and public relations.
The premise behind counting down is that your consumer is faced with a limited amount of time to make a purchase. If they’re leaning toward making a buy already, the perceived (or real) time limit will cause them to delay no more.
It’s every marketer’s dream to create a viral sensation with a website, produce or service, generating an enormous amount of positive word-of-mouth and a slew of new customers. What most people don’t understand is that viral marketing is more math than art. Here’s a quick primer on how marketers use K-factor to chase virality.
But in my experience I’ve seen many, many instances where excellent marketing agencies get concepts shot down because the client could not get their own personal bias out of the way. You are not your best customer.
You have to be brave enough to find the right IMC recipe for your brand or organization. Because it’s different for everybody. Use your audience knowledge and your intuition to start finding the combined tactics that work for you. Remember, in the laboratory many scientific findings are happy accidents. In IMC, it’s much the same way.
Futuristic trade show displays have been particularly impressive at trade shows, raising the bar regarding what can be accomplished within the specific parameters. Here are five futuristic trade show displays that have really raised the bar:
If you’re just starting to promote your business via content marketing, your budget is probably limited—making it imperative you develop a cost-efficient strategy for funding your initial promotional push.
There are many charities in the world that support good and reputable causes. You just need to discover, which one is the right one for you.