If you have a successful blog – business or otherwise – chances are you’ve considered monetizing to see some financial ROI from your hard work. There’s nothing wrong with wanting to earn from your blog, and there are many options with Read More >
When it comes to your website, your goal is to make it as easy as possible for your client to get information. If you make it easy, they’re more likely to look, and therefore more likely to buy from you.
Increasing the simplicity Read More >
Lots of people bemoan the fact that February often rolls around before their business marketing plan is complete. I’m here to stop the guilt once and for all. In my mind, February is the BEST month to write a marketing plan. Here’s Read More >
We are constantly bombarded with images. TV advertisements, social media content, email messages or print articles—we’re constantly having words and images thrown at us. But using the right images on the right platform can help your visual marketing strategy work.
If Read More >
You’ve got to test your results – and you have to test at the tactic level. And in order to do that, you have to decide if the tactic has contributed to the strategy. You’ve done enough work now to know that your strategies are pretty solid. So here is where you put the guarantee into your marketing plan.
It’s every marketer’s dream to create a viral sensation with a website, produce or service, generating an enormous amount of positive word-of-mouth and a slew of new customers. What most people don’t understand is that viral marketing is more math than art. Here’s a quick primer on how marketers use K-factor to chase virality.