Trends in digital marketing
An interview with Wax Marketing founder on trends in digital marketing for 2013.
Mobile marketing strategies
Three main objectives for mobile marketing are sociability, customer engagement and understanding your audience.
5 ways to know thy audience
You really have to understand the true sweet spot within your client base, particularly if you’re starting on a content marketing campaign.
Cost-effective marketing for small business
If you run your own company, you may or may not be involved in the marketing duties. There are a number of factors that you should focus on, allowing you the best possibility of succeeding with your marketing needs.
Sorry, there is no silver bullet
I wonder when businesses will finally get it that there isn’t a silver bullet, single item that will market them to success. What works is the mix…and although it’s frustrating to realize that you have to juggle several balls at once these days for marketing to stick, it’s what you have to do.
What if we declared a no marketing day?
Sometimes I wonder about all the marketing for brands on Christmas Eve and Christmas Day. I understand that we are not all Christians but I don’t think they’re trying to reach mostly Jewish or Muslim folks.
Wouldn’t it be nice if for Read More >
Is gratitude the key to success?
Is gratitude the real key to success?
Who else hates Groupon?
Another cartoon as I am too lazy to write a blog post this week.
5 things I learned from my Peggy Olsen moment
If you remember the Mad Men episode this season where Peggy Olsen loses it in front of a client well…that’s just what I did last week and there are some really good lessons learned I felt I should share.
I don’t really hate direct mail…that much
I would venture a guess that many small businesses don’t really know the ROI of their direct mail pieces but they keep doing it because they’re afraid not to.