A microsite or mini-site is a stand-alone website that rose in popularity as a marketing tool in the mid-1990s with the growth of Google’s then-revolutionary pay-per-click business model. Microsites are still a great way to create a brand-oriented experience for consumers, Read More >
Okay, this promises to be the most boring blog post ever. But whenever I look for examples of strategies I can never find them, so here’s a list of sample marketing strategies. I’ve Read More >
If you have a successful blog – business or otherwise – chances are you’ve considered monetizing to see some financial ROI from your hard work. There’s nothing wrong with wanting to earn from your blog, and there are many options with Read More >
When it comes to your website, your goal is to make it as easy as possible for your client to get information. If you make it easy, they’re more likely to look, and therefore more likely to buy from you.
Increasing the simplicity Read More >
Lots of people bemoan the fact that February often rolls around before their business marketing plan is complete. I’m here to stop the guilt once and for all. In my mind, February is the BEST month to write a marketing plan. Here’s Read More >
We are constantly bombarded with images. TV advertisements, social media content, email messages or print articles—we’re constantly having words and images thrown at us. But using the right images on the right platform can help your visual marketing strategy work.
If Read More >
Pull together your 2015 Marketing Plan from the previous 19 days work.
You’ve got to test your results – and you have to test at the tactic level. And in order to do that, you have to decide if the tactic has contributed to the strategy. You’ve done enough work now to know that your strategies are pretty solid. So here is where you put the guarantee into your marketing plan.
I am not going to debate whether PETA is ethical or not, or whether Donald Trump is a narcissist. But I think there are some things we can learn from these two and other shocker brands in terms of marketing and public relations.