IMC – Fast and fearless at the PRSA International Conference

You have to be brave enough to find the right IMC recipe for your brand or organization. Because it’s different for everybody. Use your audience knowledge and your intuition to start finding the combined tactics that work for you. Remember, in the laboratory many scientific findings are happy accidents. In IMC, it’s much the same way.

Share

5 Futuristic Trade Show Displays That Raised The Bar

Futuristic trade show displays have been particularly impressive at trade shows, raising the bar regarding what can be accomplished within the specific parameters. Here are five futuristic trade show displays that have really raised the bar:

Share

Budget Strategies for Your Content Marketing Launch

If you’re just starting to promote your business via content marketing, your budget is probably limited—making it imperative you develop a cost-efficient strategy for funding your initial promotional push.

Share

6 Ways to Find Charity Work You are Passionate About

There are many charities in the world that support good and reputable causes. You just need to discover, which one is the right one for you.

Share

The modern marketer

Share

Domain names are still a branding tool

You can check available domain names at Register.com

Share

5 reasons trust is essential for good marketing results

In a marketing or PR campaign, lack of trust is probably one of the biggest obstacles to good results.

Share

Trends in digital marketing

An interview with Wax Marketing founder on trends in digital marketing for 2013.

Share

Mobile marketing strategies

Three main objectives for mobile marketing are sociability, customer engagement and understanding your audience.

Share

5 ways to know thy audience

You really have to understand the true sweet spot within your client base, particularly if you’re starting on a content marketing campaign.

Share