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How to pitch a major social media influencer like Lee Odden

May 27th, 2010

Not only did I win a free pass to the Integrated Marketing Summit in Minneapolis this week, I got a chance to meet and interview Lee Odden, CEO of TopRank Online Marketing. A veteran internet marketer, blogger and sought-after speaker in the industry, Lee has been recognized by multiple associations and media for his work including being named one of the top Social Media Strategists to watch in 2010, ranked top ten in the Twitter Power 150 list and listed as one of the #15 of top 100 online marketers 2008. Lee’s blog gets more than 100,000 unique visitors a month and has over 30,000 subscribers. Lee subjected himself to my super-caffeinated shaky video operation (and pronunciation issues – his last name is pronounced “oh-den”) and delivered some real pearls of wisdom in this short clip including:

How to identify and connect with the right thought leaders to help your business
Why strong personal relationships are not necessarily as important as relevant relationships when trying to pitch a blogger/social media influencer
Steps to follow to help create relevant relationships
Signals you can send to build your own credibility online
Examples of pitches he pays attention to (and those he ignores)
Advice on how to allocate your time pitching new media vs traditional media.

Thanks again Lee!