Getting an editor’s attention can be key to promoting your product, book or service. In the last couple of years, we’ve started doing things a little differently here at Wax…and I’d like to share some of the creative ways we get an editor’s attention.
I thought taking a look at how @bartthedog pays attention to his social media might give you an idea of how he’s added more than 3000 followers in such a short time – with very little effort.
We’ve had some juicy celebrity crisis’ lately that make writing this post lots of fun. When your company, product or personal brand encounters a crisis it’s important to decide what ‘voice’ you’re going to use. Choosing the right approach is one of the reasons little-known (but uber-powerful) flacks like Marty Chalmers and Eliot Mintz make the heavy wood. Let’s take a look at some of the characteristics of voices being used most recently – as well as a few thrown in from the past.
The only thing we have to fear is fear itself, right?So the next time you wake up in the middle of the night worried about that big check you need to cover payroll – or when half your customers decide your service is a “luxury” they can do without – try these and see if they work. Here’s how I’ve learned to deal with it over past seven years. I hope you’ll add your own fun tips and ways to get around it too!
Flacks get a lot of, well, FLACK. Some of it deserved and some of it not. If you’re a new product, new author, small business or otherwise lower profile brand it can take a long time to establish a media footprint, digital or otherwise. Getting placements right away isn’t always the best measurement as things can take a long time.
It’s time to give new buyers of public relations services a checklist for separating the rock stars from the ones with rocks in their head.
I talk a lot about the need for the right “mix” when you promote your product, business, book, whatever it is – engaging in social media is no different. To get a good result you have to find the recipe that’s 100% ALL YOURS. But just like the hard-to-bake souffle, there are some ingredients I’ve seen in of the work of ALL successful social media contributors. Here are the components I believe you should always use for your social media recipe…and some of experts who cook it up just right.
I finally found a company with a true, B2B social media case study complete with strategy, tactics, and heavens to betsy, they even measured it! As I perused my newly invigorated LinkedIn account I discovered Ed Loessi CMO and Chief Strategy officer for Boston-based RapidInfluence, a consulting company that focuses on the implementation of strategic plans.
Tips for Using LinkedIn – Although it’s clearly not the sexiest of social networks (the media loves them some Facebook and Twitter) LinkedIn is incredibly valuable, especially for the B2B set. You can definitely market your business but remember – you’re building relationships one to one. That means there are no shortcuts.
Sorry old school journalists, savvy advertising experts and prickly control-freak publicists but it’s time to realize something. To survive you can no longer be storytellers – you have to be information managers.
Since I recently listed several of my favorite PR sites – I thought it would be a good idea to post some of my favorite sites on the marketing side here too. I love RSS feeds – not only is it easy to stay up to date it shows me how prolific and smart many of my colleagues are in this business. Here are some of the blogs I’m following right now – and why. If you don’t mind, take a minute and list your own favorites in the comments section.