The press release is not dead – it's not even sick
I agree – let’s kill the bad press release and the press release used badly. But please stop saying that press releases are dead. It’s really annoying for those of us who use them every day.
It’s only lazy people that WISH traditional PR were dead
Social media, bloggers, news sites….these media types are gaining influence by the minute it’s true. But until they start to generate millions of impressions within four minutes there’s no way they will ever replace traditional media.