Toyota’s PR department has been pumping out misinformation on this issue for months now and it makes me ashamed of my profession. In December, the Los Angeles Times reported that Toyota had been covering up these problems way back to 2003.
We’ve had some juicy celebrity crisis’ lately that make writing this post lots of fun. When your company, product or personal brand encounters a crisis it’s important to decide what ‘voice’ you’re going to use. Choosing the right approach is one of the reasons little-known (but uber-powerful) flacks like Marty Chalmers and Eliot Mintz make the heavy wood. Let’s take a look at some of the characteristics of voices being used most recently – as well as a few thrown in from the past.