The easy way to measure your marketing results (Step 1)
December 17th, 2009
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Wax Marketing mug to the first 5 who ID this photo
I got so many questions about my last post “7 Steps to Bigger Marketing Muscle in 2010″ I thought I’d give you some detail on each one of the steps. Measurement seems to be really tricky for people – but it’s actually pretty simple. Once you have some basic measurements in place and you feel a need to go deeper, visit KD Paine’s measurement blog – she’s the real guru. I’d love to hear specific examples of how people are measuring their own results, so comment away! Here’s my quick and dirty take – (more…)
