I just got yet another invitation to join a company’s Facebook “fan” page. Heavy sigh. Another company Facebook fan page in which they beat their chest with pride at their AMAZING business accomplishments and expect us all to chuckle with fond affection at photos of their zany antics. (OMG, food fight!)
“…it’s the biggest mistake I see small business owners make, including me. We have no patience.”
Even if your product is consumer-based, you still have to be able to sell – whether it’s getting the next book advance, attracting valuable new partners or even selling your company!I carried a bag for years and it’s given me a set of skills that have been invaluable in every job I’ve ever done, from the boardroom to the green room.
We know that creating and managing your personal brand is an important key to professional success. Having a strong digital footprint in the right places is an important part of that brand.
I agree, there are many, many people out there doing public relations because they think it’s easy. And there are a lot of really bad publicists I know it’s true. And media is definitely under pressure these days even more than before. But we don’t have to do their job to understand. We just need a little bit more patience from the media. It’s not all sunshine and roses on this side of the fence either.
For those new to social media here are a few tips I’ve learned in the past year or so to help you blend the personal and private to deepen your work relationships without risking damage to your business:
This means Twitter is different. People were coming to the defense of someone they’ve never met, but someone they truly feel is their FRIEND. I cant think of another social media where relationships like this are being hatched purely online between people who have no other connection, not even a common interest other than communicating.
Going off the grid sucks.