Since I’m working the Minneapolis Boat Show this week I thought it would be appropriate to share my top tips for getting great public relations for any event. Although they all might not be as big as this one, events work well for traditional broadcast and print pitches. But there’s definitely a trick to it – here are some things that work for me.
Filed under: Public Relations by Bonnie
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There are tons of great networking groups where you can find potential contacts. Here’s a list of some of the small business social networks you can tap into locally to help find your marketing workout buddy
Filed under: Marketing, Small Business by Bonnie
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There are so many books out there for business owners on how to do your own marketing and/or public relations. Frankly most of them say the same thing – know the reporter, don’t be too salesy, etc. Here are my top five picks – not only are these books current, they go into real tactics that you can use right away. I think if you read these books, whether you’re a small business owner, author, entrepreneur…. you can start promoting or upgrade what you’re already doing and get some results fast.
Filed under: Public Relations, Small Business by Bonnie
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I talk a lot about the need for the right “mix” when you promote your product, business, book, whatever it is – engaging in social media is no different. To get a good result you have to find the recipe that’s 100% ALL YOURS. But just like the hard-to-bake souffle, there are some ingredients I’ve seen in of the work of ALL successful social media contributors. Here are the components I believe you should always use for your social media recipe…and some of experts who cook it up just right.
Filed under: Public Relations, Social Media by Bonnie
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I finally found a company with a true, B2B social media case study complete with strategy, tactics, and heavens to betsy, they even measured it! As I perused my newly invigorated LinkedIn account I discovered Ed Loessi CMO and Chief Strategy officer for Boston-based RapidInfluence, a consulting company that focuses on the implementation of strategic plans.
Filed under: Small Business, Social Media by Bonnie
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Tips for Using LinkedIn – Although it’s clearly not the sexiest of social networks (the media loves them some Facebook and Twitter) LinkedIn is incredibly valuable, especially for the B2B set. You can definitely market your business but remember – you’re building relationships one to one. That means there are no shortcuts.
Filed under: Marketing, Social Media by Bonnie
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I got a message on LinkedIn today that pretty much shows what you should never, ever do on LinkedIn – or on any social media.
Filed under: Sales, Social Media by Bonnie
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Sorry old school journalists, savvy advertising experts and prickly control-freak publicists but it’s time to realize something. To survive you can no longer be storytellers – you have to be information managers.
Filed under: Marketing, News on Media, Public Relations, Social Media by Bonnie
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Wax is an integrated marketing firm – the only other “Wax” I’ve found in the U.S. Of course they’re in Miami so I imagine it’s a little different corporate culture (if I actually have one) than here in Minnesota.
Filed under: Marketing, Social Media by Bonnie
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Since I recently listed several of my favorite PR sites – I thought it would be a good idea to post some of my favorite sites on the marketing side here too. I love RSS feeds – not only is it easy to stay up to date it shows me how prolific and smart many of my colleagues are in this business. Here are some of the blogs I’m following right now – and why. If you don’t mind, take a minute and list your own favorites in the comments section.
Filed under: News by Bonnie
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