In many ways, your social media accounts can go further than your blog does. Your business blog should focus on strictly professional topics, but you can bring a personal voice to them. Your social media accounts can introduce the professional topics by mentioning them, sharing relevant links (to other sites) and encouraging discussion.
But I am really good at find content for client social media accounts so I thought I would share my non-scientific process for finding and selecting articles, blogs and other little bits for Twitter, Facebook and LinkedIn,
Over-promoting your blog on social media can turn away your potential readers. Here are some strategies to find the right balance between not enough, and shameless social media promotion.
SOCIAL MEDIA IS SUPPOSED TO BE FUN
What can you do to avoid losing the branding battle over social networks? Surely you’re not playing in such a high-stakes game as BP, but at the very least you can still put in place some strategies that BP should have done. Learn from their mistakes; don’t repeat them. Here’s how:
When writing each blog post you can make them personal or topical – or any combination of the two.
I was sitting here wondering when a marketing person was going to answer my email (from two days ago) when it occurred to me that traditionalists will have to add a sense of urgency to their worklife in order to survive.
I am a huge fan of Problogger . The latest post has some of the best writing advice I’ve seen for blogs.
I thought taking a look at how @bartthedog pays attention to his social media might give you an idea of how he’s added more than 3000 followers in such a short time – with very little effort.