The Wax Blog

Companies are using social media tools to build brands for their products and services, capture new knowledge and best practices for company processes, collaborate across the organization, increase innovation, recruit new workers, and train employees, but they are also using them to recruit top talent and onboard new employees. By reframing the use of social networking technology, companies can increase communication, collaboration, problem solving, and competitive advantage with little cost. – From The Changing Learning Landscape, by Paula Ketter, American Society for Training and Development (read the entire post here)

Social media is not just changing how companies are marketing to their customers – it’s changing how they train their workers as well. Today’s demand for real-time information has changed the training landscape nearly as much as the Internet did. New buzzwords are emerging on the training landscape that is actually driving more business for training companies, while making the training experience for workers much more engaging. Nano learning, for example, means short stints of learning that last from 90 seconds to 3 minutes. Often it’s delivered via a mobile device to an salesperson in the field, or a remote worker at home.

Companies that deliver a wide variety of training services like Carlton Training may benefit the most from this kind of training deployment. Instead of developing day to week-long programs, many training companies will be developing modules that could be as short as five minutes. As information changes, the ability to change one module without having to rehaul the entire program will be a huge cost savings. (more…)