If your PR person is good, they’ll be knocking at your door looking for new angles or trying to expand the media list, or even trying new channels. If things aren’t working, they’ll tell you and ask for your help to find more interesting angles and hooks.
There is no right and wrong when it comes to paying bloggers. Industry standards are dictated over pricing trends from the past few years since professional blogging services are a relatively new offering.
Since I’m working the Minneapolis Boat Show this week I thought it would be appropriate to share my top tips for getting great public relations for any event. Although they all might not be as big as this one, events work well for traditional broadcast and print pitches. But there’s definitely a trick to it – here are some things that work for me.
There are tons of great networking groups where you can find potential contacts. Here’s a list of some of the small business social networks you can tap into locally to help find your marketing workout buddy
You don’t get big muscles after just one workout and you can’t expect big marketing results right away either. Lots of small business owners worry constantly about the ROI of their marketing investments. Instead, schedule time to review the results of what you’re doing on a weekly or monthly basis, depending on your sales cycle. (For some of you online marketers it needs to be daily) Otherwise don’t worry about it. Trust your judgement!
It’s important to change up your marketing efforts and try new things…without throwing out the things that work.One of the hardest things to measure is the synergy that develops when you combine marketing mediums. It’s the basis for integrated marketing communications (IMC) concepts but no one has really captured where the actual motivation occurs to get your customer to buy, call, whatever.
Just like your workouts if you put marketing time on your schedule each week and hold it sacred, you’ll see the benefits very quickly. Here are some tips for finding the right time to work on your promotions, social media, advertising, whatever you consider ‘marketing’
How much time should you spend on a weekly basis doing marketing and promotion tasks? It will vary of course but there are some rules I’ve learned working with a broad swath of companies and industries over the past couple decades including B2B, B2C, online and retail.