Should Your Blog Posts Have a Call to Action?
You can use your blog to market, but you don’t really want to market on your blog because you can get your message and your brand identity across to your readers.
Grab more blog readers without losing your brand identity
Typically with blogs to attract the greatest number of readers within the target audience, I suggest that we look at topics that are relevant to the broader industry not a very specific niche.
What's the right sense of urgency in 2011?
One thing I know I need to work on is calibrating the right sense of urgency in terms of all my goals and plans for 2011. This seems to be an issue for many small business owners as well.
Some video humor for Wordless Wednesday
Here’s a recent funny video from the Constant Contact gang.
Make your blog come alive with photos
You might think that it’s only your actual blog content that is going to get people to stop by and read, but images play a big role, too. They can help make your blog posts appear more professional and attractive, but that’s really only a small portion of their benefits.
How to pitch a magazine editor
There’s no way to make an impression like a bad pitch. Don’t do it. An editor judges your entire client list and everything from that point on based on your first pitch.
How to Pitch a TV talk show
Write a pitch that is short and gets to the point FAST. I always start with the phrase “I’m suggesting a segment on…” I NEVER build up to what I want. I am blunt and to the point. If they want it, they want it.
Adding a personal touch to your business blog
When writing each blog post you can make them personal or topical – or any combination of the two.
Choosing a blog topic – Part Two
There are a number of questions that you can ask yourself when establishing a blog for your business. They are the ones that I go through to hone in on a specific topic area for a client who can go in any direction with their blog.
Using Feng Shui to get more PR
If I’ve learned anything about PR and feng shui, it’s to make sure your fame area isn’t cluttered or dirty if you’re starting a new campaign.