The Wax Blog

By Beth Graddon-Hodgson

In last week’s post, I gave you a little bit of insight to help you use your intuition and determine how to respond you comments on your business blog, based on what you think each commenter wants to hear. This week, we’re delving a bit deeper into the really juicy stuff; writing blog posts that are sure to get people commenting and I’ll reveal one of my big secrets about handling comments. (more…)

Almost half the clients I have worked with over the years believe that their strongest selling point is their great customer service. When you are deciding what your market position is going to be, when you are seeking out that all important unique selling point (point of difference), look beyond customer service – here’s why: (more…)

After such strong comments on my post about corporate digital footprints, I got a REAL expert to weigh in on monitoring your online reputation. Here are Kevin Kaiser’s thoughts – Kevin is the founder of Startup Biz Blog an up and coming small business blog with some really smart advice. Stay tuned as I kick off my new series on writing an actionable social media plan next Monday.

After all of the energy you’ve put into creating your company, don’t let it get lost in the giant tangle of the world wide web. Managing your online reputation so that people get the correct picture of your company right off the bat is more important now than ever. (more…)

First of all thanks to the adorable @dlarson15 for suggesting this week’s ‘How to Pitch’. Honestly you can ask me how to pitch any show and if I don’t know, I’ll find out for you. SO ASK!

Local TV is probably one of the most desired media for small businesses. Like so much of PR, local TV works primarily through relationships. Get a reporter or producer interested in you or your business and eventually, something should happen. It’s important to understand the different ways you can get TV coverage. I covered pitching events, your breaking news or getting included as an expert source in the How To Pitch Assignment Editors post. The other ways you can get coverage are through feature stories (sometimes called “packages”) and as guests on the morning shows. (more…)

by Beth Graddon-Hodgson

Last week’s post was all about why you should do a little bit of guest blogging to improve business and traffic to your blog. This week, it’s time to switch things up a little and focus on why you should host guest bloggers on your own site.

There are a number of things to consider, and a lot of it stems back to the idea of good blogging karma that we’re so fond of around here. “Trading” guest posts creates a bit of a give and take with other bloggers, demonstrating you’re not just taking advantage of the exposure that they can give you when you guest blog for them; but that you’re willing to offer them the same. It’s only an indirect self-serving method since it helps your reputation, but there are other reasons as well to host guest bloggers that will bring quick benefits, and all for little to no effort of your own. (more…)

According to Free Dictionary the definition of karma is the total effect of a person’s actions and conduct during the successive phases of the person’s existence, regarded as determining the person’s destiny. Beth Hodgson’s last post about the boomerang effect – what happens when you get even more traffic by sending it to others from your blog -  stirred up some comments about how karma works in the blogosphere. (Thanks Jorgen for kicking that discussion off and I’d love to hear YOUR stories too!) It got me thinking about my clients, and how their attitudes and actions affect the kind of PR results they get. Read on to find out how MUCH karma affects results. (more…)

One struggle I have with my clients at times is convincing them that they need to credit sources. Their opposition isn’t because they don’t want to credit the sources that they use, it’s because they’re afraid they’re sending traffic away from their website. It’s a common fear, but that isn’t the reality, at least not exactly. (more…)

We might be operating in a new technological paradigm, but the basics still apply when you’re trying to find time to make use of social media. In this post, Dana Larson provides a refresher on some easy ways to make time for online marketing. On Monday, I will share with you the specific tools I use to automate as much of my own social media platform (and my clients) as I can. But first, here’s Dana…

We want to be able to “do it all”, but let’s face it – we don’t have time. You probably don’t even have time to read this blog post, right?  Staying up to date on all the new advances in online marketing is a full-time job in itself. Below I’m listing my top 5 ways to manage my workload. (more…)

Tim Busa from Constant Contact  sent me this recent video made by the Constant Contact email marketing folks. Props for trying to make a dry subject funny- but the woman at the beginning scares me.

(That’s Gail Goodman, CEO of Constant Contact. Just funnin’ ya Gail!)