Should Your Blog Posts Have a Call to Action?
You can use your blog to market, but you don’t really want to market on your blog because you can get your message and your brand identity across to your readers.
You can use your blog to market, but you don’t really want to market on your blog because you can get your message and your brand identity across to your readers.
Typically with blogs to attract the greatest number of readers within the target audience, I suggest that we look at topics that are relevant to the broader industry not a very specific niche.
One thing I know I need to work on is calibrating the right sense of urgency in terms of all my goals and plans for 2011. This seems to be an issue for many small business owners as well.
Here’s a recent funny video from the Constant Contact gang.
You might think that it’s only your actual blog content that is going to get people to stop by and read, but images play a big role, too. They can help make your blog posts appear more professional and attractive, but that’s really only a small portion of their benefits.
There’s no way to make an impression like a bad pitch. Don’t do it. An editor judges your entire client list and everything from that point on based on your first pitch.
Write a pitch that is short and gets to the point FAST. I always start with the phrase “I’m suggesting a segment on…” I NEVER build up to what I want. I am blunt and to the point. If they want it, they want it.
When writing each blog post you can make them personal or topical – or any combination of the two.
There are a number of questions that you can ask yourself when establishing a blog for your business. They are the ones that I go through to hone in on a specific topic area for a client who can go in any direction with their blog.
If I’ve learned anything about PR and feng shui, it’s to make sure your fame area isn’t cluttered or dirty if you’re starting a new campaign.