Business basics for freelancers

If you’re a freelance entrepreneur, you may be running multiple streams of business, and your business operations may be quite complex. The greatest asset a freelance entrepreneur can have is a good reliable business setup.

What's the right sense of urgency in 2011?

One thing I know I need to work on is calibrating the right sense of urgency in terms of all my goals and plans for 2011. This seems to be an issue for many small business owners as well.

Make your blog come alive with photos

You might think that it’s only your actual blog content that is going to get people to stop by and read, but images play a big role, too. They can help make your blog posts appear more professional and attractive, but that’s really only a small portion of their benefits.

Offline marketing is just a new name for PR

Lord help all those poor journalists who get deluged by a new group of savvy “offline” marketers.

How to tell if your PR person is ‘doin da dance’

If your PR person is good, they’ll be knocking at your door looking for new angles or trying to expand the media list, or even trying new channels. If things aren’t working, they’ll tell you and ask for your help to find more interesting angles and hooks.