Should Your Blog Posts Have a Call to Action?
You can use your blog to market, but you don’t really want to market on your blog because you can get your message and your brand identity across to your readers.
Grab more blog readers without losing your brand identity
Typically with blogs to attract the greatest number of readers within the target audience, I suggest that we look at topics that are relevant to the broader industry not a very specific niche.
An interview with Harvey Mackay
Recently, Mr. Harvey Mackay, New York Times best-selling author, entrepreneur and sought after speaker, was kind enough to answer just a few questions about what has, and hasn’t changed about business with the advent of social media.
Learn how to pitch freelance writers
Want to know how to pitch a freelancer? Elizabeth M. writes about business and technology primarily in the Minneapolis-St. Paul market. I stopped her on a busy street this week and amid planes, trains and automobiles (ok may not trains but it sounds like it) asked her some questions about how she likes to be pitched, what stories she likes and her pet peeves..
Adding a personal touch to your business blog
When writing each blog post you can make them personal or topical – or any combination of the two.
Choosing a blog topic – Part Two
There are a number of questions that you can ask yourself when establishing a blog for your business. They are the ones that I go through to hone in on a specific topic area for a client who can go in any direction with their blog.
How to find YOUR marketing workout buddy
There are tons of great networking groups where you can find potential contacts. Here’s a list of some of the small business social networks you can tap into locally to help find your marketing workout buddy
(Step 6) Review your results
You don’t get big muscles after just one workout and you can’t expect big marketing results right away either. Lots of small business owners worry constantly about the ROI of their marketing investments. Instead, schedule time to review the results of what you’re doing on a weekly or monthly basis, depending on your sales cycle. (For some of you online marketers it needs to be daily) Otherwise don’t worry about it. Trust your judgement!
(Step 5) Switch it up
It’s important to change up your marketing efforts and try new things…without throwing out the things that work.One of the hardest things to measure is the synergy that develops when you combine marketing mediums. It’s the basis for integrated marketing communications (IMC) concepts but no one has really captured where the actual motivation occurs to get your customer to buy, call, whatever.
Schedule time for marketing (Step 4)
Just like your workouts if you put marketing time on your schedule each week and hold it sacred, you’ll see the benefits very quickly. Here are some tips for finding the right time to work on your promotions, social media, advertising, whatever you consider ‘marketing’