Why my dog adds followers faster than I do

I thought taking a look at how @bartthedog pays attention to his social media might give you an idea of how he’s added more than 3000 followers in such a short time – with very little effort.

The easy way to measure your marketing results (Step 1)

I got so many questions about my last post “7 Steps to Bigger Marketing Muscle in 2010″ I thought I’d give you some detail on each one of the steps. Measurement seems to be really tricky for people – but it’s actually really simple.

How to bake a yummy social media souffle

I talk a lot about the need for the right “mix” when you promote your product, business, book, whatever it is – engaging in social media is no different. To get a good result you have to find the recipe that’s 100% ALL YOURS. But just like the hard-to-bake souffle, there are some ingredients I’ve seen in of the work of ALL successful social media contributors. Here are the components I believe you should always use for your social media recipe…and some of experts who cook it up just right.

To blog or not to blog

Like Mickey Rourke, the corporate blog seems to be making a comeback this year