The easy way to measure your marketing results (Step 1)

I got so many questions about my last post “7 Steps to Bigger Marketing Muscle in 2010″ I thought I’d give you some detail on each one of the steps. Measurement seems to be really tricky for people – but it’s actually really simple.

Filed under: Marketing, Sales, Small Business by Bonnie
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Don’t forget your sales manners

Even if your product is consumer-based, you still have to be able to sell – whether it’s getting the next book advance, attracting valuable new partners or even selling your company!I carried a bag for years and it’s given me a set of skills that have been invaluable in every job I’ve ever done, from the boardroom to the green room.

Filed under: Marketing, Sales by Bonnie
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