How to hire a celebrity spokesperson
February 19th, 2010
Because I’ve worked with a pretty wide range of celebrities – from Ralph Nader to Bode Miller -people sometimes call to find out how much it would cost for a celebrity to attend their event, endorse their product or contribute to their non-profit cause. No matter HOW GREAT your product is, or how important your cause, stars generally don’t do anything for free unless its for their own foundation (or for George Clooney). The good news is that almost any celebrity can be booked if you have enough money. Here are a few tips for figuring out how to find someone, how much they cost and what the process might be like.
First, find out who reps the star. The easiest way is to buy a subscription to Who Represents an online listing of virtually every celebrity’s agent, publicist and manager. Although some people like to go through managers first, I always call the agent. Agents are usually straightforward, no BS types who will give you prices and explain the ins and outs of back-end deals and endorsements. (more…)
