Radio editorial and advertising work very closely together on many commercial stations (NOT public radio or news shows remember). Share leads to an ad rep and they may return the favor by mentioning your name to a producer…and again it’s now a ‘warm’ pitch instead of a cold call
A product, service or book is probably the greatest thing in the world – to its creator. But when an editor or producers says “pass” it’s the publicist who has to tell the client .Sometimes ZERO media are interested. And for anyone who has written a book, started a business or provided a service, that can be a pretty personally hurtful message no matter how carefully it’s couched. For me, it’s the equivalent of having to tell clients “your baby is ugly” 95% of the time, without hurting their feelings. Nearly impossible.
To book radio you need to think like a producer, not like somebody with something to sell. Provide real content, respond immediately and be a prompt, entertaining guest. Radio can be the springboard to bigger things – more importantly it has an incredible reach all on its own.
I was sitting here listening to my sister’s interview on WNPR “Where We Live” in Connecticut and wondering when and why radio fell so out of favor. (By the way, Jennifer is a research scientist at Yale University who studies obesity Read More >