Don’t be a media snob
You can’t be a media snob if you want to reach the mainstream. One of the most important things to do if you want to use public relations as a marketing tool is get to know the ENTIRE media landscape.
Six reasons why it's dumb to do your own PR
Six reasons why it’s dumb to do your own PR
5 creative ways to pitch print magazines
Getting an editor’s attention can be key to promoting your product, book or service. In the last couple of years, we’ve started doing things a little differently here at Wax…and I’d like to share some of the creative ways we get an editor’s attention.
The press release is not dead – it's not even sick
I agree – let’s kill the bad press release and the press release used badly. But please stop saying that press releases are dead. It’s really annoying for those of us who use them every day.
Pitching bloggers
Read how to pitch bloggers on this excellent post at Problogger.net
Some video humor for Wordless Wednesday
Here’s a recent funny video from the Constant Contact gang.
How to pitch a magazine editor
There’s no way to make an impression like a bad pitch. Don’t do it. An editor judges your entire client list and everything from that point on based on your first pitch.
Using Feng Shui to get more PR
If I’ve learned anything about PR and feng shui, it’s to make sure your fame area isn’t cluttered or dirty if you’re starting a new campaign.
I feel the need…the need for speed
I was sitting here wondering when a marketing person was going to answer my email (from two days ago) when it occurred to me that traditionalists will have to add a sense of urgency to their worklife in order to survive.
How to tell if your PR person is ‘doin da dance’
If your PR person is good, they’ll be knocking at your door looking for new angles or trying to expand the media list, or even trying new channels. If things aren’t working, they’ll tell you and ask for your help to find more interesting angles and hooks.