Does Urban Outfitters Typify ‘Edgy Marketing’ Gone Bad?

Last week we talked about DiGiorno’s careless Twitter mistake. This week in faux pas news was Urban Outfitters, who sold a “vintage Kent State sweatshirt” dyed with what appeared to be patterns of blood splatters and Read More >

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There’s a Time and a Place for Pizza…and for Crisis Management

By Dina Ely

Oh, DiGiorno. What a week you’ve had.

In the wake of the Ray Rice video and ensuing controversy, the Twitterverse showed some true vulnerability and profound emotion with a trending topic #WhyIStayed. Domestic violence survivors used the hashtag to tweet Read More >

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This is Why We Love Bloggers, and You Should Too

Whether you’re a public relations specialist whose primary contact with blogs comes from relationships with bloggers themselves – not unlike media relationships – or whether you’re a diehard blog reader returning to your favorites every day for your dose of posts, Read More >

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Featured in PRNewser’s List of PR Blogs to Bookmark Today

Imagine my delight when I discovered that PRNewser recently included the Wax blog in its list of The 25 (Other) PR Blogs You Should Bookmark Today! The PRNewser team wrote:

Some blogs are teeming with snark. Others are focused on just the Read More >

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4 Things the 90′s taught us about public relations

But the 90’s weren’t just about all the must-have tows and wonderful TV shows. They were also a time when future PR professionals like me had the opportunity to learn a thing or two about bringing clients success. Here are a few PR tips we learned from 90′s culture and icons.

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For PR, is throwing spaghetti at the wall all that bad?

A good publicist these days knows that building and maintaining relationships should be part of their daily job. They also know that every day there are hundreds of new media personnel to not only meet, but pitch.

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When NOT to write a press release

Maybe the guy is booked on David Letterman and it’s just a poorly written release. But to me, since it’s titled “LA NIK in talks with David Letterman” it looks like they’re basically touting the fact that LA Nik was introduced to a producer at late night. SIGH.

I guess this is a good opportunity to review some basic rules of press releases.

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Don’t be a media snob

You can’t be a media snob if you want to reach the mainstream. One of the most important things to do if you want to use public relations as a marketing tool is get to know the ENTIRE media landscape.

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Six reasons why it's dumb to do your own PR

Six reasons why it’s dumb to do your own PR

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5 creative ways to pitch print magazines

Getting an editor’s attention can be key to promoting your product, book or service. In the last couple of years, we’ve started doing things a little differently here at Wax…and I’d like to share some of the creative ways we get an editor’s attention.

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