A good publicist these days knows that building and maintaining relationships should be part of their daily job. They also know that every day there are hundreds of new media personnel to not only meet, but pitch.
Maybe the guy is booked on David Letterman and it’s just a poorly written release. But to me, since it’s titled “LA NIK in talks with David Letterman” it looks like they’re basically touting the fact that LA Nik was introduced to a producer at late night. SIGH.
I guess this is a good opportunity to review some basic rules of press releases.
You can’t be a media snob if you want to reach the mainstream. One of the most important things to do if you want to use public relations as a marketing tool is get to know the ENTIRE media landscape.
Six reasons why it’s dumb to do your own PR
Getting an editor’s attention can be key to promoting your product, book or service. In the last couple of years, we’ve started doing things a little differently here at Wax…and I’d like to share some of the creative ways we get an editor’s attention.
I agree – let’s kill the bad press release and the press release used badly. But please stop saying that press releases are dead. It’s really annoying for those of us who use them every day.
Read how to pitch bloggers on this excellent post at Problogger.net
Here’s a recent funny video from the Constant Contact gang.
There’s no way to make an impression like a bad pitch. Don’t do it. An editor judges your entire client list and everything from that point on based on your first pitch.
If I’ve learned anything about PR and feng shui, it’s to make sure your fame area isn’t cluttered or dirty if you’re starting a new campaign.