IMC Campaign of the Month: Starbucks, Well, Everything

Few brands have truly harnessed the power of integrated marketing communications as well as Starbucks. They embraced the concept of integrated and multi-channel marketing techniques well before most other brands, recognizing early on the value of, for example, a direct mail campaign Read More >


PR checklist for 2015

If you’re like me, 2015 has gotten away from you already in terms of your own public relations and social media. However, it’s never too late to update your accounts and blogs. Here is some terrific advice from Diana Ennen, the President Read More >


IMC – Fast and fearless at the PRSA International Conference

You have to be brave enough to find the right IMC recipe for your brand or organization. Because it’s different for everybody. Use your audience knowledge and your intuition to start finding the combined tactics that work for you. Remember, in the laboratory many scientific findings are happy accidents. In IMC, it’s much the same way.


For the Love of PR

Molly Borchers, Senior Communications Strategist at (W)right On Communications, recently published a pull-no-punches post on The HuffPo Blog about the love/hate relationship between journalists and public relations professionals, and why the hate part of the Read More >


Does Urban Outfitters Typify ‘Edgy Marketing’ Gone Bad?

Last week we talked about DiGiorno’s careless Twitter mistake. This week in faux pas news was Urban Outfitters, who sold a “vintage Kent State sweatshirt” dyed with what appeared to be patterns of blood splatters and Read More >


There’s a Time and a Place for Pizza…and for Crisis Management

By Dina Ely

Oh, DiGiorno. What a week you’ve had.

In the wake of the Ray Rice video and ensuing controversy, the Twitterverse showed some true vulnerability and profound emotion with a trending topic #WhyIStayed. Domestic violence survivors used the hashtag to tweet Read More >


This is Why We Love Bloggers, and You Should Too

Whether you’re a public relations specialist whose primary contact with blogs comes from relationships with bloggers themselves – not unlike media relationships – or whether you’re a diehard blog reader returning to your favorites every day for your dose of posts, Read More >


Featured in PRNewser’s List of PR Blogs to Bookmark Today

Imagine my delight when I discovered that PRNewser recently included the Wax blog in its list of The 25 (Other) PR Blogs You Should Bookmark Today! The PRNewser team wrote:

Some blogs are teeming with snark. Others are focused on just the Read More >


4 Things the 90’s taught us about public relations

But the 90’s weren’t just about all the must-have tows and wonderful TV shows. They were also a time when future PR professionals like me had the opportunity to learn a thing or two about bringing clients success. Here are a few PR tips we learned from 90’s culture and icons.


For PR, is throwing spaghetti at the wall all that bad?

A good publicist these days knows that building and maintaining relationships should be part of their daily job. They also know that every day there are hundreds of new media personnel to not only meet, but pitch.

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