You have to be brave enough to find the right IMC recipe for your brand or organization. Because it’s different for everybody. Use your audience knowledge and your intuition to start finding the combined tactics that work for you. Remember, in the laboratory many scientific findings are happy accidents. In IMC, it’s much the same way.
Molly Borchers, Senior Communications Strategist at (W)right On Communications, recently published a pull-no-punches post on The HuffPo Blog about the love/hate relationship between journalists and public relations professionals, and why the hate part of the Read More >
By Dina Ely
In the wake of the Ray Rice video and ensuing controversy, the Twitterverse showed some true vulnerability and profound emotion with a trending topic #WhyIStayed. Domestic violence survivors used the hashtag to tweet Read More >
Whether you’re a public relations specialist whose primary contact with blogs comes from relationships with bloggers themselves – not unlike media relationships – or whether you’re a diehard blog reader returning to your favorites every day for your dose of posts, Read More >
Maybe the guy is booked on David Letterman and it’s just a poorly written release. But to me, since it’s titled “LA NIK in talks with David Letterman” it looks like they’re basically touting the fact that LA Nik was introduced to a producer at late night. SIGH.
I guess this is a good opportunity to review some basic rules of press releases.