Creating good marketing karma
June 18th, 2010
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According to Free Dictionary the definition of karma is the total effect of a person’s actions and conduct during the successive phases of the person’s existence, regarded as determining the person’s destiny. Beth Hodgson’s last post about the boomerang effect – what happens when you get even more traffic by sending it to others from your blog - stirred up some comments about how karma works in the blogosphere. (Thanks Jorgen for kicking that discussion off and I’d love to hear YOUR stories too!) It got me thinking about my clients, and how their attitudes and actions affect the kind of PR results they get. Read on to find out how MUCH karma affects results. (more…)
