You may not think that a simple thing like the format of your blog posts can add much value to how well they perform. But a simple change that really doesn’t alter the way you write, can make all the difference!
While your blog might be filled with helpful information, you’ve still got to sell yourself a little and tell your readers why they care about what you have to say.
Writing for an international audience isn’t so different than writing for those that reside in the same country. You’ve just got to think about what appeals to them!
You can use your blog to market, but you don’t really want to market on your blog because you can get your message and your brand identity across to your readers.
Typically with blogs to attract the greatest number of readers within the target audience, I suggest that we look at topics that are relevant to the broader industry not a very specific niche.