The Wax Blog

I remember the first few times I tweeted a blog post of mine. “What if people thought it was dumb??” I thought. But if you’re serious about blogging, you have to be equally serious about promoting your blog or frankly, no one will read it. Here Beth covers the basics to help you get started on a lifetime of shamelessly promoting YOUR blog. Read her column regularly for great tips on blogging from a real problogger.

Once you’ve started to get some provocative content up on your blog, you’re ready to start driving more traffic to it. Since we’ve discussed creating search engine friendly content so much in the past, this post is not going to focus on attracting readers with your content. If that’s the type of insight you’re looking for, check out some of my earlier posts on the subject, like this one on keyword use . There are various ways to bring even more exposure to your blog, but pick and choose the ones that make sense for your business.
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By Beth Graddon-Hodgson

A couple weeks ago  you got a look at it just how all-encompassing the term blogger is and some clarification regarding the “blogger” stigma. So this week, let’s explore what a problogger actually does for your blog. If you’re planning on doing your own writing for your business blog, don’t turn away! The approach that probloggers take to make your blog an effective marketing tool is one that you can learn and apply yourself. Just remember that your business blog, whether in the hands of a problogger or the face behind the business, is a powerful way to enhance your brand awareness. Keep it relevant, and avoid getting too personal.  Ensure you use these problogger strategies in mind to make the most of it.
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By Beth Graddon-Hodgson

Je ne peux pas vous entendre!

When you blog, do you put much thought into the language that you’re using? I don’t just mean whether you’re writing in English, French or Spanish; I also mean your use of grammar and word choice. Most people don’t think about it, they simply write in the language they’re accustomed to. But speaking the right language can truly help attract your target audience to your business blog, so it’s about time you start!

Here’s the thing – the language you use, specifically when incorporating your keywords can make a big difference on the type of traffic your draw to your blog. While all traffic is good traffic, you really want readers that could turn into clients on day so you get your ROI.

Speak their language and you’ve got a much better chance of gaining exposure with the right people.
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Last week you got a look at it just how all-encompassing the term blogger is and some clarification regarding the “blogger” stigma. So this week, let’s explore what a problogger actually does for your blog. If you’re planning on doing your own writing for your business blog, don’t turn away! The approach that probloggers take to make your blog an effective marketing tool is one that you can learn and apply yourself. Just remember that your business blog, whether in the hands of a problogger or the face behind the business, is a powerful way to enhance your brand awareness. Keep it relevant, and avoid getting too personal. Ensure you use these problogger strategies in mind to make the most of it.


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By Beth Graddon-Hodgson

In last week’s post, I gave you a little bit of insight to help you use your intuition and determine how to respond you comments on your business blog, based on what you think each commenter wants to hear. This week, we’re delving a bit deeper into the really juicy stuff; writing blog posts that are sure to get people commenting and I’ll reveal one of my big secrets about handling comments. (more…)

By Beth Graddon-Hodgson

A great blog should attract regular feedback from readers. Any subject that provokes thought, whether it’s because visitors love or hate what you wrote, entices them to leave a comment. They might ask for further clarification, leave an opinion of their own, or thank you for the information. Sometimes if your opinion or perspective in an article really irks them, they’ll even bash you on a personal level. Comments are comments and they’re all fantastic, because you know you made an impression on your readers.

You might think that the only reason to answer comments is for courtesy, like the obligation to return a phone call when a voice mail has been left. It is the polite thing to do, indeed, but you can also use comments to keep your readers talking. (more…)