Pitching bloggers
Read how to pitch bloggers on this excellent post at Problogger.net
How to tell if your PR person is ‘doin da dance’
If your PR person is good, they’ll be knocking at your door looking for new angles or trying to expand the media list, or even trying new channels. If things aren’t working, they’ll tell you and ask for your help to find more interesting angles and hooks.
Tiger or Glambert – choosing your voice in a crisis
We’ve had some juicy celebrity crisis’ lately that make writing this post lots of fun. When your company, product or personal brand encounters a crisis it’s important to decide what ‘voice’ you’re going to use. Choosing the right approach is one of the reasons little-known (but uber-powerful) flacks like Marty Chalmers and Eliot Mintz make the heavy wood. Let’s take a look at some of the characteristics of voices being used most recently – as well as a few thrown in from the past.
Crisis communications in the 2.0 world
In PR speak a crisis is any “public challenge to your reputation”. Mostly we think of crisis in terms of big scale events, like the Motrin Moms, but really, a crisis happens anytime something could damage your personal or professional brand long term. It can be as simple as a negative comment on a public forum – or it could be a lot worse.
Don’t use old methods to measure new media
So listen traditional PR folks and marketing ‘mavens’. Stop trying to measure PR 2.0 the old fashioned way and PLEASE stop training your clients to do so. Teach them to envision the end result, craft a strong message and pick the mixture of channels. Don’t worry how new media gets you there. Just be glad that it does.