Six reasons why it's dumb to do your own PR
Six reasons why it’s dumb to do your own PR
Pitching bloggers
Read how to pitch bloggers on this excellent post at Problogger.net
How to Pitch a TV talk show
Write a pitch that is short and gets to the point FAST. I always start with the phrase “I’m suggesting a segment on…” I NEVER build up to what I want. I am blunt and to the point. If they want it, they want it.
Learn how to pitch freelance writers
Want to know how to pitch a freelancer? Elizabeth M. writes about business and technology primarily in the Minneapolis-St. Paul market. I stopped her on a busy street this week and amid planes, trains and automobiles (ok may not trains but it sounds like it) asked her some questions about how she likes to be pitched, what stories she likes and her pet peeves..
How to tell if your PR person is ‘doin da dance’
If your PR person is good, they’ll be knocking at your door looking for new angles or trying to expand the media list, or even trying new channels. If things aren’t working, they’ll tell you and ask for your help to find more interesting angles and hooks.
It’s only lazy people that WISH traditional PR were dead
Social media, bloggers, news sites….these media types are gaining influence by the minute it’s true. But until they start to generate millions of impressions within four minutes there’s no way they will ever replace traditional media.
Marketing blogs I’m reading now
Since I recently listed several of my favorite PR sites – I thought it would be a good idea to post some of my favorite sites on the marketing side here too. I love RSS feeds – not only is it easy to stay up to date it shows me how prolific and smart many of my colleagues are in this business. Here are some of the blogs I’m following right now – and why. If you don’t mind, take a minute and list your own favorites in the comments section.
Writing the story myself
The editor did like my pitch. In fact he liked it so much he asked me to write the article. For free.
Why twitter helps us write better pitches
Okay, this is also a thinly-veiled – well I guess it’s not veiled at all now – attempt to get more followers on twitter. I’m waxgirl333, in case you didn’t know.
But the 5 million people on twitter are learning a valuable lesson – Read More >
A good pitch is simple but not easy
You wouldn’t believe how many people pitch me without even telling me the name of the company in the email.