How to pitch the foodies
September 2nd, 2010
Food writers and bloggers are a persnickety lot. On the newspaper side, many food writers are being blended into the lifestyle sections. Or if they have survived, at times they can be prickly due to the circumstances.
On the blogger side, the fact that there really isn’t any need for impartiality in most cases lands you with a group that can have some very strong personal biases. (Of course this is true of many bloggers, not just foodies.) Even though chef TV shows are some of the most popular reality series on air, print cuisine magazines are still struggling both nationally and locally. Even Rachael Ray’s magazine lost circulation this year! That means editorial guidelines are tighter than ever and cross-promotions with advertising take precedence.
Add to that in most markets there is a very clear pecking order in terms of who to pitch first, and you’ve got a complicated pitching situation. That’s why so many PR agencies like Sauce Communications focus strictly on food and drink. It’s hard! (more…)
