The Wax Blog

For entrepreneurs, small business owners and experts, the daily query boards like HARO and ProfNet can be incredible resources for gaining media placements. From major news broadcast shows to popular niche bloggers, these sites host queries from journalists and producers looking for specific sources for current stories.  Despite how great these resources are,  reporters tell me most  folks  blow their chances completely by the time they write the first sentence in response to a query. Here are some ways to up your chances for getting the media to email you regarding a query, and hopefully get mentioned in a major story! (more…)

Hopefully you haven’t had a crisis that made you pull your hair out but chances are, if you stay in business it will come sooner or later. Communicating during crisis is a big topic – but content is scarce on this one so I’m going to write about it in at least a couple posts. For this one I’ll define crisis in the PR 2.0 world, give you an example of a couple bad responses to crisis – and a few ideas for devising your own crisis plan. Would love to hear any stories about crisis you’ve got as well. (more…)