6 ways to improve your online reputation

Today I’ll give you some ways to improve your online reputation by using PR tactics to bury negative impressions.

Spare me the company Facebook fan page

I just got yet another invitation to join a company’s Facebook “fan” page. Heavy sigh. Another company Facebook fan page in which they beat their chest with pride at their AMAZING business accomplishments and expect us all to chuckle with fond affection at photos of their zany antics. (OMG, food fight!)