A marketing definition of legacy
See, it’s not that hard to answer yes to most of these questions. If you do, I believe your business will leave behind a positive legacy. And I believe marketing karma will bless you for it.
Five ways to bury bad news
Now more companies have become much more ingenious ways at burying their bad news – rather than addressing it properly
Don’t use old methods to measure new media
So listen traditional PR folks and marketing ‘mavens’. Stop trying to measure PR 2.0 the old fashioned way and PLEASE stop training your clients to do so. Teach them to envision the end result, craft a strong message and pick the mixture of channels. Don’t worry how new media gets you there. Just be glad that it does.