Managing your company’s digital footprint trumps search for building your business
June 28th, 2010
Over the past couple of weeks I’ve had conversations with clients that have decided social media can do nothing for them. One client comes from a very traditional industry, another from the B2B world. I’ve stopped trying to convince people to engage, it’s just not worth it. Instead I’ve begun to talk to them about building an appropriate digital footprint for their business. Last June I wrote a post on measuring your digital footprint that is still my number one visited post of all time. But I was remiss in writing that post first. Instead, I needed to explain why you really want to plan, manage and measure a digital footprint in the first place…for your business or brand. And why you should be MORE focused on this aspect of your online presence than on hitting the first page in Google search.
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