Building an actionable social media plan
July 26th, 2010
Most social media plans have the same problem as most marketing plans – they aren’t “actionable”. They often do a great job of describing the current state of affairs, customer psychographics, company “brand” …and then the client says “now what?” So I’ve decided to begin a series of posts that will help you create a social media plan that can become a living document for your personal or business social media activities. In this post, I’ll describe the main components. In the following posts, I’ll explain how to create each component. I’m by no means an expert in social media, but I DO know the components small businesses and entrepreneurs need to create a road map for any promotional activity, online, in traditional media or on the ground.
To being with, let’s start with the basic pieces of the plan – PLEASE pipe in with ideas or areas that you think I may have missed. (more…)
