There are so many books out there for business owners on how to do your own marketing and/or public relations. Frankly most of them say the same thing – know the reporter, don’t be too salesy, etc. Here are my top five picks – not only are these books current, they go into real tactics that you can use right away. I think if you read these books, whether you’re a small business owner, author, entrepreneur…. you can start promoting or upgrade what you’re already doing and get some results fast.
Filed under: Public Relations, Small Business by Bonnie
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I finally found a company with a true, B2B social media case study complete with strategy, tactics, and heavens to betsy, they even measured it! As I perused my newly invigorated LinkedIn account I discovered Ed Loessi CMO and Chief Strategy officer for Boston-based RapidInfluence, a consulting company that focuses on the implementation of strategic plans.
Filed under: Small Business, Social Media by Bonnie
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Sorry old school journalists, savvy advertising experts and prickly control-freak publicists but it’s time to realize something. To survive you can no longer be storytellers – you have to be information managers.
Filed under: Marketing, News on Media, Public Relations, Social Media by Bonnie
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Wax is an integrated marketing firm – the only other “Wax” I’ve found in the U.S. Of course they’re in Miami so I imagine it’s a little different corporate culture (if I actually have one) than here in Minnesota.
Filed under: Marketing, Social Media by Bonnie
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A product, service or book is probably the greatest thing in the world – to its creator. But when an editor or producers says “pass” it’s the publicist who has to tell the client .Sometimes ZERO media are interested. And for anyone who has written a book, started a business or provided a service, that can be a pretty personally hurtful message no matter how carefully it’s couched. For me, it’s the equivalent of having to tell clients “your baby is ugly” 95% of the time, without hurting their feelings. Nearly impossible.
Filed under: News, Public Relations by Bonnie
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Since I recently listed several of my favorite PR sites – I thought it would be a good idea to post some of my favorite sites on the marketing side here too. I love RSS feeds – not only is it easy to stay up to date it shows me how prolific and smart many of my colleagues are in this business. Here are some of the blogs I’m following right now – and why. If you don’t mind, take a minute and list your own favorites in the comments section.
Filed under: News by Bonnie
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“…it’s the biggest mistake I see small business owners make, including me. We have no patience.”
Filed under: Marketing, Public Relations, Social Media by Bonnie
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Even if your product is consumer-based, you still have to be able to sell – whether it’s getting the next book advance, attracting valuable new partners or even selling your company!I carried a bag for years and it’s given me a set of skills that have been invaluable in every job I’ve ever done, from the boardroom to the green room.
Filed under: Marketing, Sales by Bonnie
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Celebrities can help push your message – for free!
Filed under: News, News on Media, Public Relations by Bonnie
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worry about saying what you mean, not how you’re saying it.
Filed under: Marketing by Bonnie
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