Seriously most of us are probably trying tactical stuff as we think of it. If it works, we continue. If not, we discontinue. But without strategy that requires a real knowledge of your desired customer, we never really know why one thing works and another doesn’t. That is what makes marketing seem so “squishy”.

Filed under: Management Mondays, Marketing by Bonnie
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A strategy is what you will do. A tactic is how you will do it. Sometimes I have to go through a few examples to get the distinction right.

Filed under: Marketing, Small Business by Bonnie
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The purpose of this exercise is to look at the tactics that worked and decide on the overall strategy these tactics contribute to. THEN you can brainstorm more tactics that fit into that strategy.

Filed under: Management Mondays, Marketing by Bonnie
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