The only thing we have to fear is fear itself, right?So the next time you wake up in the middle of the night worried about that big check you need to cover payroll – or when half your customers decide your service is a “luxury” they can do without – try these and see if they work. Here’s how I’ve learned to deal with it over past seven years. I hope you’ll add your own fun tips and ways to get around it too!
I talk a lot about the need for the right “mix” when you promote your product, business, book, whatever it is – engaging in social media is no different. To get a good result you have to find the recipe that’s 100% ALL YOURS. But just like the hard-to-bake souffle, there are some ingredients I’ve seen in of the work of ALL successful social media contributors. Here are the components I believe you should always use for your social media recipe…and some of experts who cook it up just right.
I finally found a company with a true, B2B social media case study complete with strategy, tactics, and heavens to betsy, they even measured it! As I perused my newly invigorated LinkedIn account I discovered Ed Loessi CMO and Chief Strategy officer for Boston-based RapidInfluence, a consulting company that focuses on the implementation of strategic plans.
Tips for Using LinkedIn – Although it’s clearly not the sexiest of social networks (the media loves them some Facebook and Twitter) LinkedIn is incredibly valuable, especially for the B2B set. You can definitely market your business but remember – you’re building relationships one to one. That means there are no shortcuts.
I got a message on LinkedIn today that pretty much shows what you should never, ever do on LinkedIn – or on any social media.
For those new to social media here are a few tips I’ve learned in the past year or so to help you blend the personal and private to deepen your work relationships without risking damage to your business:
I was sitting here listening to my sister’s interview on WNPR “Where We Live” in Connecticut and wondering when and why radio fell so out of favor. (By the way, Jennifer is a research scientist at Yale University who studies obesity Read More >