I don’t know about you, but the holidays are definitely my time to go light on the blog posts. Traffic drops too, from my experience. But is it really good to go “dark” this time of year? Here’s Beth’s take on the subject:
it is always wise to try and incorporate something “newsy” into articles for your business blog. It gives you a chance of attracting more readers looking for details on that story and as a result stumble across your blog.
How to get back on the blog writing wagon after a lull.
The important thing to remember is that there are many parallels between direct marketing and setting up a business blog. In both instances you are attempting to reach the client to enhance your brand. The true message here is that you can’t be afraid of marketing tactics.
Exploring the definition of ‘original content’ in the Web 2.0 world.
I’ve been fortunate to work with many writers who simply don’t have time for writer’s block – one MPR reporter comes to mind – who have taught me some great ways to keep moving when you have to write on a deadline.
Keeping a captive audience is far more complex than even the approach that you use when you’re starting your blog.
I thought I would list just a few resources that I found to be very helpful in my quest to be a better blogger.
Recently I’ve noticed that the line is becoming blurred between blog and SEO content. Theoretically, anything you post online must by SEO-friendly, but there are still noticeable differences – or so it used to be. If you’ve been following, you know by now I don’t like to fit blog writing into a limited definition as many do.
Many businesses are nervous about sticking their neck out when they blog – they’re worried about people latching on to an idea or opinion voiced that they don’t like, and they’re concerned what that will do to the business.