Ever wonder why some people get instant press and others languish? Despite all the reasons you hear (bad publicist, bad timing, dumb media, war, famine, smallpox outbreak..) it’s because their pitch is not nearly as interesting as they think.
I know I’ve harped on these points many times but just once more, here’s what will get their attention:
Be creative. Many media people are bored and anything that makes them laugh or scratch their head will get noticed.
Tell the backstory not the benefits of your product. Make it sound fun/quirky/strange etc.
Be quick and to the point. Hook them with something fun/quirky/strange and then quickly tell them what you want.
Have a GREAT subject line that draws them in. We’ve had people use ours as the eventual headline of the story.
What’s wrong with this pitch?
if you remember to get to your point right away when you pitch a journalist, editor or producer your chances of coverage will increase astronomically. I promise.