I started to write a post about pitching bloggers, but then I found an excellent piece by Darren Rowse at ProBlogger.net. Why reinvent the wheel? Although this was written in 2007, the advice is still 100% sound. I’ve included the first paragraph and a link to the rest of the article. Read the comments too – they’re a treasure trove of information as well!

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How to Pitch to Bloggers – 21 Tips

One of the challenges that many bloggers face once they become established and grow a profile in their niche is that they become the target of ‘pitches’ – or people emailing to ask them to do ’stuff’.

These ‘pitches’ can be on any number of fronts including:

• announcing new products/services in the hope of being linked to or reviewed
• link exchanges
• asking for permission to use content
• exploring potential partnerships
• suggesting links to posts on other blogs
• story ideas
• asking for guest posts
• asking questions
• request for an interview

The list goes on. Some bloggers get ‘pitched to’ hundreds of times each week (some get hundreds per day!) and so if you’re looking to approach a blogger with some kind of pitch it is worth thinking carefully about how you do it.

Read the full article at Problogger.net

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