The Wax Blog

It’s clear that today’s media environment has made placements in print magazines more and more challenging for the Average Josephine. Although the blood loss may have slowed, magazines have reduced editorial pages significantly over the past few years. Of the pages that remain, many are forced to promise coverage to advertisers in order to stay afloat. Add to that the fact that most editors are doing 3x the job they used to because of staff cuts, and it’s a tough challenge.

Yet print magazines still remain (in my opinion, certainly not everyone’s) an important part of many media campaigns. Getting an editor’s attention can be key to promoting your product, book or service. In the last couple of years, we’ve started doing things a little differently here at Wax…and I’d like to share some of the creative ways we get an editor’s attention. (more…)

For entrepreneurs, small business owners and experts, the daily query boards like HARO and ProfNet can be incredible resources for gaining media placements. From major news broadcast shows to popular niche bloggers, these sites host queries from journalists and producers looking for specific sources for current stories.  Despite how great these resources are,  reporters tell me most  folks  blow their chances completely by the time they write the first sentence in response to a query. Here are some ways to up your chances for getting the media to email you regarding a query, and hopefully get mentioned in a major story! (more…)