It’s important to change up your marketing efforts and try new things…without throwing out the things that work.One of the hardest things to measure is the synergy that develops when you combine marketing mediums. It’s the basis for integrated marketing communications (IMC) concepts but no one has really captured where the actual motivation occurs to get your customer to buy, call, whatever.

Filed under: Marketing, Small Business by Bonnie
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“…it’s the biggest mistake I see small business owners make, including me. We have no patience.”

Filed under: Marketing, Public Relations, Social Media by Bonnie
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