The Wax Blog

I talk a lot about the need for the right “mix” when you promote your product, business, book, whatever it is – engaging in social media is no different. To get a good result you have to find the recipe that’s 100% ALL YOURS. But just like the hard-to-bake souffle, there are some ingredients I’ve seen in of the work of ALL successful social media contributors.   Here are the components I believe you should always use for your  social media recipe…and some of experts who cook it up just right. Feel free to add your favorite folks – let’s get a good list going! (more…)

I  found a company willing to share a true, B2B social media case study complete with strategy, tactics, and heavens to betsy, they even measured it!  As I perused my newly invigorated LinkedIn account I discovered Ed Loessi CMO and Chief Strategy officer for Boston-based RapidInfluence, a consulting company that focuses on the implementation of strategic plans. (Boy does every company need this!!) RapidInfluence embarked this year on a social media strategy and not only successfully implemented their strategy, they’ve documented it on their blog

Ed has kindly allowed me to re-blog their social media post here on the Wax blog – but I would strongly recommend you read the full blog on the RapidInfluence site here to view all the graphics and visit more links.  Please add comments with suggestions you might have for RapidInfluence on new things they might do or things that have worked for your firm. We’re all going to be learning new stuff forever in this world!

From the  RapidInfluence Blog, October 6, 2009 (more…)