Why my dog adds followers faster than I do
I thought taking a look at how @bartthedog pays attention to his social media might give you an idea of how he’s added more than 3000 followers in such a short time – with very little effort.
How to bake a yummy social media souffle
I talk a lot about the need for the right “mix” when you promote your product, business, book, whatever it is – engaging in social media is no different. To get a good result you have to find the recipe that’s 100% ALL YOURS. But just like the hard-to-bake souffle, there are some ingredients I’ve seen in of the work of ALL successful social media contributors. Here are the components I believe you should always use for your social media recipe…and some of experts who cook it up just right.
A real world B2B social media case study
I finally found a company with a true, B2B social media case study complete with strategy, tactics, and heavens to betsy, they even measured it! As I perused my newly invigorated LinkedIn account I discovered Ed Loessi CMO and Chief Strategy officer for Boston-based RapidInfluence, a consulting company that focuses on the implementation of strategic plans.
Some tips for using LinkedIn
Tips for Using LinkedIn – Although it’s clearly not the sexiest of social networks (the media loves them some Facebook and Twitter) LinkedIn is incredibly valuable, especially for the B2B set. You can definitely market your business but remember – you’re building relationships one to one. That means there are no shortcuts.
Spare me the company Facebook fan page
I just got yet another invitation to join a company’s Facebook “fan” page. Heavy sigh. Another company Facebook fan page in which they beat their chest with pride at their AMAZING business accomplishments and expect us all to chuckle with fond affection at photos of their zany antics. (OMG, food fight!)
Patience – an entrepreneur’s greatest asset
“…it’s the biggest mistake I see small business owners make, including me. We have no patience.”
Social media – how to merge private and professional
For those new to social media here are a few tips I’ve learned in the past year or so to help you blend the personal and private to deepen your work relationships without risking damage to your business: