Determining content for your social media campaign
October 4th, 2010
Part of the problem with social media campaigns is that typically people start out with lots of zeal and run out of gas really fast. Wise magazine editors and television producers will tell you it’s really hard to come up with fresh new content on a monthly or weekly basis. Try coming up with it daily for your social media! In this post in a series on building an actionable social media plan we’ll show you how to create guidelines for social media that turns your daily head-scratching for ideas into an easy process.
As you know, your blog is both the landing pad and the launch pad for your social media campaign. Your blog topics will help drive the rest of your posting activity on other networks and help create your own personal brand. So it’s important to brainstorm a list of topics…and more importantly categories of topics…that you want to write about. First you should read Beth’s post on picking topics for your blog. Now read on to figure out how to plan your topics efficiently and with a minimum of time. (more…)




I talk a lot about the need for the right “mix” when you promote your product, business, book, whatever it is – engaging in social media is no different. To get a good result you have to find the recipe that’s 100% ALL YOURS. But just like the hard-to-bake souffle, there are some ingredients I’ve seen in of the work of ALL successful social media contributors. Here are the components I believe you should always use for your social media recipe…and some of experts who cook it up just right. Feel free to add your favorite folks – let’s get a good list going!