Five ways to bury bad news
Now more companies have become much more ingenious ways at burying their bad news – rather than addressing it properly
Crisis communications in the 2.0 world
In PR speak a crisis is any “public challenge to your reputation”. Mostly we think of crisis in terms of big scale events, like the Motrin Moms, but really, a crisis happens anytime something could damage your personal or professional brand long term. It can be as simple as a negative comment on a public forum – or it could be a lot worse.