How to hire a celebrity spokesperson
The good news is that almost any celebrity can be booked if you have enough money. Here are a few tips for figuring out how to find someone, how much they cost and what the process might be like.
Tiger or Glambert – choosing your voice in a crisis
We’ve had some juicy celebrity crisis’ lately that make writing this post lots of fun. When your company, product or personal brand encounters a crisis it’s important to decide what ‘voice’ you’re going to use. Choosing the right approach is one of the reasons little-known (but uber-powerful) flacks like Marty Chalmers and Eliot Mintz make the heavy wood. Let’s take a look at some of the characteristics of voices being used most recently – as well as a few thrown in from the past.
Baby got back?
For news stories, and particularly for talk shows and feature ‘packages’ the back story is often more important than the actual product or service. Lance Armstrong is perhaps the best example of a great back story.
from Rachel with love
Sorry old school journalists, savvy advertising experts and prickly control-freak publicists but it’s time to realize something. To survive you can no longer be storytellers – you have to be information managers.
Your baby is ugly
A product, service or book is probably the greatest thing in the world – to its creator. But when an editor or producers says “pass” it’s the publicist who has to tell the client .Sometimes ZERO media are interested. And for anyone who has written a book, started a business or provided a service, that can be a pretty personally hurtful message no matter how carefully it’s couched. For me, it’s the equivalent of having to tell clients “your baby is ugly” 95% of the time, without hurting their feelings. Nearly impossible.
Are publicists a bunch of evil liars?
As a publicist, it is my job to present my clients in the best light possible to ALL their “publics” – whether it’s the media, the customer, the government, whomever. What strikes me as ridiculous is that most of the people who bash PR (like Ms. Brown) don’t seem to have any understanding of what it is exactly that we do.
You should read US Magazine
Celebrities can help push your message – for free!