Using Feng Shui to get more PR
If I’ve learned anything about PR and feng shui, it’s to make sure your fame area isn’t cluttered or dirty if you’re starting a new campaign.
Great books for learning (and doing) your own PR
There are so many books out there for business owners on how to do your own marketing and/or public relations. Frankly most of them say the same thing – know the reporter, don’t be too salesy, etc. Here are my top five picks – not only are these books current, they go into real tactics that you can use right away. I think if you read these books, whether you’re a small business owner, author, entrepreneur…. you can start promoting or upgrade what you’re already doing and get some results fast.
How to know if you should fire your PR rep
Flacks get a lot of, well, FLACK. Some of it deserved and some of it not. If you’re a new product, new author, small business or otherwise lower profile brand it can take a long time to establish a media footprint, digital or otherwise. Getting placements right away isn’t always the best measurement as things can take a long time.
It’s time to give new buyers of public relations services a checklist for separating the rock stars from the ones with rocks in their head.
Baby got back?
For news stories, and particularly for talk shows and feature ‘packages’ the back story is often more important than the actual product or service. Lance Armstrong is perhaps the best example of a great back story.
Don’t look a PR gift horse in the mouth
I got an email from an author today who said she was going to use my story in her book (it’s about reinventing yourself). When I asked her if she’d like me to post something about it in the Examiner Read More >