from Rachel with love
Sorry old school journalists, savvy advertising experts and prickly control-freak publicists but it’s time to realize something. To survive you can no longer be storytellers – you have to be information managers.
From the “other” Wax – Are you updating Facebook today?
Wax is an integrated marketing firm – the only other “Wax” I’ve found in the U.S. Of course they’re in Miami so I imagine it’s a little different corporate culture (if I actually have one) than here in Minnesota.
Your baby is ugly
A product, service or book is probably the greatest thing in the world – to its creator. But when an editor or producers says “pass” it’s the publicist who has to tell the client .Sometimes ZERO media are interested. And for anyone who has written a book, started a business or provided a service, that can be a pretty personally hurtful message no matter how carefully it’s couched. For me, it’s the equivalent of having to tell clients “your baby is ugly” 95% of the time, without hurting their feelings. Nearly impossible.
Marketing blogs I’m reading now
Since I recently listed several of my favorite PR sites – I thought it would be a good idea to post some of my favorite sites on the marketing side here too. I love RSS feeds – not only is it easy to stay up to date it shows me how prolific and smart many of my colleagues are in this business. Here are some of the blogs I’m following right now – and why. If you don’t mind, take a minute and list your own favorites in the comments section.
Are publicists a bunch of evil liars?
As a publicist, it is my job to present my clients in the best light possible to ALL their “publics” – whether it’s the media, the customer, the government, whomever. What strikes me as ridiculous is that most of the people who bash PR (like Ms. Brown) don’t seem to have any understanding of what it is exactly that we do.
Don’t forget your sales manners
Even if your product is consumer-based, you still have to be able to sell – whether it’s getting the next book advance, attracting valuable new partners or even selling your company!I carried a bag for years and it’s given me a set of skills that have been invaluable in every job I’ve ever done, from the boardroom to the green room.
It’s not how you say it that matters
worry about saying what you mean, not how you’re saying it.
Going off the grid not all it’s crackberried up to be
Going off the grid sucks.
Hang loose on those waves
I was sitting here listening to my sister’s interview on WNPR “Where We Live” in Connecticut and wondering when and why radio fell so out of favor. (By the way, Jennifer is a research scientist at Yale University who studies obesity Read More >
Don’t try to control the media…or your wedding guests
Yesterday we attended a wedding that clearly stated “five o’clock” as the start time. But as we sat in the chapel with a handful of other folks and watched the minutes tick past, first 10 minutes, then 20 we wondered if Read More >