I was sitting here wondering when a marketing person was going to answer my email (from two days ago) when it occurred to me that traditionalists will have to add a sense of urgency to their worklife in order to survive.
Social media, bloggers, news sites….these media types are gaining influence by the minute it’s true. But until they start to generate millions of impressions within four minutes there’s no way they will ever replace traditional media.
I am a huge fan of Problogger . The latest post has some of the best writing advice I’ve seen for blogs.
In honor of being incredibly lazy this week, here’s one of my fave 2009 posts – the last Friday of every month I’ll throw a repeat of one of the more popular posts, just in case you missed it!
A product, service or book is probably the greatest thing in the world – to its creator. But when an editor or producers says “pass” it’s the publicist who has to tell the client. Sometimes ZERO media are interested. And for anyone who has written a book, started a business or provided a service, that can be a pretty personally hurtful message no matter how carefully it’s couched. For me, it’s the equivalent of having to tell clients “your baby is ugly” 95% of the time, without hurting their feelings. Nearly impossible.
The good news is that almost any celebrity can be booked if you have enough money. Here are a few tips for figuring out how to find someone, how much they cost and what the process might be like.
Now more companies have become much more ingenious ways at burying their bad news – rather than addressing it properly
Rather than reinvent the wheel, here are some links to blog posts and articles to help you figure out the right mix for your business…
Time’s a bit more manageable now and I’m really excited to announce that I’m doing one on one coaching again. Here’s the scoop – it’s pretty affordable, you just buy a package of hours – minimum of 10 at $125 per hour. Folks who read this blog also get a 30 minute phone consultation totally free.
We’ve had some juicy celebrity crisis’ lately that make writing this post lots of fun. When your company, product or personal brand encounters a crisis it’s important to decide what ‘voice’ you’re going to use. Choosing the right approach is one of the reasons little-known (but uber-powerful) flacks like Marty Chalmers and Eliot Mintz make the heavy wood. Let’s take a look at some of the characteristics of voices being used most recently – as well as a few thrown in from the past.
I got a message on LinkedIn today that pretty much shows what you should never, ever do on LinkedIn – or on any social media.