The term “millennials” is used to describe the 18 to 36-year-old demographic who have grown Read More >
Integrated marketing communications is far more than just using multiple marketing channels. The real key is figuring out the correct mix of marketing channels to meet your audience where they gain information, and then synchronizing your messaging so that you achieve the Read More >
Here is an excerpt from my article on the PRSA ComPRehension blog. A link to the full article is below. Enjoy!
Although most marketers accept that integrating marketing communications is a powerful approach, campaigns today seldom realize the full power of the methodology Read More >
Welcome to the first in a series of monthly profiles I’ll be posting to highlight great IMC campaigns, both recent and past.
This month we profile one of my favorites – the IMC magic worked by the Bharatiya Janata Party Read More >
Earlier this month I wrote about ways to determine whether you’re truly doing integrated marketing communications, or IMC. Everyone is doing integrated marketing in some way or another. It’s always a struggle, however, to determine where your priorities lie Read More >
If you’ve been following the Wax blog you know that during the month of December I posted one step per day to help build your 2015 Marketing Plan. Each step was meant to require no more than 15 minutes. I also Read More >
Lots of people bemoan the fact that February often rolls around before their business marketing plan is complete. I’m here to stop the guilt once and for all. In my mind, February is the BEST month to write a marketing plan. Here’s Read More >