Earlier this month I wrote about ways to determine whether you’re truly doing integrated marketing communications, or IMC. Everyone is doing integrated marketing in some way or another. It’s always a struggle, however, to determine where your priorities lie Read More >
If you’ve been following the Wax blog you know that during the month of December I posted one step per day to help build your 2015 Marketing Plan. Each step was meant to require no more than 15 minutes. I also Read More >
Lots of people bemoan the fact that February often rolls around before their business marketing plan is complete. I’m here to stop the guilt once and for all. In my mind, February is the BEST month to write a marketing plan. Here’s Read More >
We are constantly bombarded with images. TV advertisements, social media content, email messages or print articles—we’re constantly having words and images thrown at us. But using the right images on the right platform can help your visual marketing strategy work.
If Read More >
You have to be brave enough to find the right IMC recipe for your brand or organization. Because it’s different for everybody. Use your audience knowledge and your intuition to start finding the combined tactics that work for you. Remember, in the laboratory many scientific findings are happy accidents. In IMC, it’s much the same way.