IMC – Fast and fearless at the PRSA International Conference

You have to be brave enough to find the right IMC recipe for your brand or organization. Because it’s different for everybody. Use your audience knowledge and your intuition to start finding the combined tactics that work for you. Remember, in the laboratory many scientific findings are happy accidents. In IMC, it’s much the same way.

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4 Things the 90′s taught us about public relations

But the 90’s weren’t just about all the must-have tows and wonderful TV shows. They were also a time when future PR professionals like me had the opportunity to learn a thing or two about bringing clients success. Here are a few PR tips we learned from 90′s culture and icons.

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Wax blog makes Cision’s list of Top 50 PR blogs

The Wax Marketing Blog made Cision’s Top 50 PR Blogs

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Trends in digital marketing

An interview with Wax Marketing founder on trends in digital marketing for 2013.

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Sorry, there is no silver bullet

I wonder when businesses will finally get it that there isn’t a silver bullet, single item that will market them to success. What works is the mix…and although it’s frustrating to realize that you have to juggle several balls at once these days for marketing to stick, it’s what you have to do.

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So…stop using that word so much

I’ve noticed, now that we’ve gotten most of our “likes” and “ums” out of our speaking practice, that people are starting to LOVE using the word “so”.

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Becoming an online marketer

Courses on online marketing at MIT could help you put a new tool in your marketing arsenal.

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Pitching radio 2.0V2

Radio editorial and advertising work very closely together on many commercial stations (NOT public radio or news shows remember). Share leads to an ad rep and they may return the favor by mentioning your name to a producer…and again it’s now a ‘warm’ pitch instead of a cold call

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Conflicted in my childhood career choices

Going deep to find out where we can position our story is what the best flacks really do. The surface stuff is left to those who usually just coordinate.

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Posting schedule this week

If you noticed a lack of posts, I had a good reason. I got married.

(To the guy on the right, not Elvis)

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