Unleash your inner detective for IMC measurement

IMC measurement doesn’t seem like a very sexy topic but it’s really important for a lot of reasons.  At a micro level, testing tells you when linked tactics are working or not working. At a macro level, measurable objectives give Read More >

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Online course – Creating Effective IMC Campaigns

Advising and empowering fellow professionals in the PR and marketing industry is an honor and passion of mine. It was fun develop an online course for  PRSA  to help position professional communicators to oversee integrated marketing communications (IMC) campaigns. Read More >

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Connecting with millennials

Generalizations are never a good thing, but marketers are noticing some trends in how millennials find and consume products and services. Things are definitely changing, my friends.

The term “millennials” is used to describe the 18 to 36-year-old demographic who have grown Read More >

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Choosing marketing channels – it’s all about the mix

Integrated marketing communications is far more than just using multiple marketing channels. The real key is figuring out the correct mix of marketing channels to meet your audience where they gain information, and then synchronizing your messaging so that you achieve the Read More >

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Connecting Strategies that Lead to Success

Here is an excerpt from my article on the PRSA ComPRehension blog. A link to the full article is below. Enjoy! 

Although most marketers accept that integrating marketing communications is a powerful approach, campaigns today seldom realize the full power of the methodology Read More >

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How to add a human element to your brand on Facebook

Research compiled by Zephoria shows that 42 percent of marketers say using Facebook is critical or important to their business. Moreover, Facebook reported more than 30 million active small business pages in June of 2014. However, people soon learn that just Read More >

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IMC Campaign of the Month: Bharatiya Janata Party

“Modi Run” mobile app

Welcome to the first in a series of monthly profiles I’ll be posting to highlight great IMC campaigns, both recent and past.

This month we profile one of my favorites – the IMC magic worked by the Bharatiya Janata Party Read More >

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The IMC Report Card

Earlier this month I wrote about ways to determine whether you’re truly doing integrated marketing communications, or IMC. Everyone is doing integrated marketing in some way or another. It’s always a struggle, however, to determine where your priorities lie Read More >

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How to Write a Marketing Plan – the Marketing eBook

If you’ve been following the Wax blog you know that during the month of December I posted one step per day to help build your 2015 Marketing Plan. Each step was meant to require no more than 15 minutes. I also Read More >

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5 Reasons February is the best month to write a marketing plan

Lots of people bemoan the fact that February often rolls around before their business marketing plan is complete. I’m here to stop the guilt once and for all. In my mind, February is the BEST month to write a marketing plan. Here’s Read More >

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