Conflicted in my childhood career choices
Going deep to find out where we can position our story is what the best flacks really do. The surface stuff is left to those who usually just coordinate.
Is it time to add Jersey Shore lingo to the dictionary?
It made me wonder how words evolved in the first place. How did certain words become accepted into normal use and eventually accepted in the main dictionaries we all use?
Some video humor for Wordless Wednesday
Here’s a recent funny video from the Constant Contact gang.
How to pitch a magazine editor
There’s no way to make an impression like a bad pitch. Don’t do it. An editor judges your entire client list and everything from that point on based on your first pitch.
Offline marketing is just a new name for PR
Lord help all those poor journalists who get deluged by a new group of savvy “offline” marketers.
Pitching radio 2.0
Radio editorial and advertising work very closely together on many commercial stations (NOT public radio or news shows remember). Share leads to an ad rep and they may return the favor by mentioning your name to a producer…and again it’s now a ‘warm’ pitch instead of a cold call
How to Pitch a TV talk show
Write a pitch that is short and gets to the point FAST. I always start with the phrase “I’m suggesting a segment on…” I NEVER build up to what I want. I am blunt and to the point. If they want it, they want it.
Choosing a blog topic – Part Two
There are a number of questions that you can ask yourself when establishing a blog for your business. They are the ones that I go through to hone in on a specific topic area for a client who can go in any direction with their blog.
Using Feng Shui to get more PR
If I’ve learned anything about PR and feng shui, it’s to make sure your fame area isn’t cluttered or dirty if you’re starting a new campaign.