Okay, on to task number two. Here we’ll define your END GOAL. This is the goal your plan will drive toward. Please don’t spend more than 15 minutes on this one.
If you know your best customer, you’ll know how to find them. And you’ll know how to talk to them.
You have to be brave enough to find the right IMC recipe for your brand or organization. Because it’s different for everybody. Use your audience knowledge and your intuition to start finding the combined tactics that work for you. Remember, in the laboratory many scientific findings are happy accidents. In IMC, it’s much the same way.
But the 90’s weren’t just about all the must-have tows and wonderful TV shows. They were also a time when future PR professionals like me had the opportunity to learn a thing or two about bringing clients success. Here are a few PR tips we learned from 90′s culture and icons.
The Wax Marketing Blog made Cision’s Top 50 PR Blogs
An interview with Wax Marketing founder on trends in digital marketing for 2013.
I wonder when businesses will finally get it that there isn’t a silver bullet, single item that will market them to success. What works is the mix…and although it’s frustrating to realize that you have to juggle several balls at once these days for marketing to stick, it’s what you have to do.
I’ve noticed, now that we’ve gotten most of our “likes” and “ums” out of our speaking practice, that people are starting to LOVE using the word “so”.
Courses on online marketing at MIT could help you put a new tool in your marketing arsenal.
Radio editorial and advertising work very closely together on many commercial stations (NOT public radio or news shows remember). Share leads to an ad rep and they may return the favor by mentioning your name to a producer…and again it’s now a ‘warm’ pitch instead of a cold call