You may not think that a simple thing like the format of your blog posts can add much value to how well they perform. But a simple change that really doesn’t alter the way you write, can make all the difference!
Recently I’ve noticed that the line is becoming blurred between blog and SEO content. Theoretically, anything you post online must by SEO-friendly, but there are still noticeable differences – or so it used to be. If you’ve been following, you know by now I don’t like to fit blog writing into a limited definition as many do.
Many businesses are nervous about sticking their neck out when they blog – they’re worried about people latching on to an idea or opinion voiced that they don’t like, and they’re concerned what that will do to the business.
Hyperlinking keywords is a step in the right direction to making the website a force to be reckoned with when people type a common search into Google.
Most people read Copyblogger and Problogger but the blog I really like on blogging is The Blog Herald.
You might think that it’s only your actual blog content that is going to get people to stop by and read, but images play a big role, too. They can help make your blog posts appear more professional and attractive, but that’s really only a small portion of their benefits.
All bloggers, whether business or casual use a statistics measuring tool with their blog, after all, it’s pretty cool to see just how many people are interested in what you’ve got to say, no? The complexity of the tools varies, with the most basic allowing you to simply see the number of page views for each blog post. The more complex ones can tell you everything from how readers came across your blog, to the countries that your readers live in.
Since I can’t tell you WHAT you’ve got to write about, I will provide you the process I go through with my clients determine which direction I should go with each of the posts.
When writing each blog post you can make them personal or topical – or any combination of the two.
Social media, bloggers, news sites….these media types are gaining influence by the minute it’s true. But until they start to generate millions of impressions within four minutes there’s no way they will ever replace traditional media.