The Wax Blog

It is always a bit of dilemma when a client asks that we promote all new blog articles via social media on a daily basis. It’s not that I’m against promoting in this manner, but I am always concerned about balance. I don’t want to get too far into social media strategy, but I would like to discuss how the use of social media affects your blog when you choose these different strategies. (more…)

The number of posts on Beth’s blog this week convinced me that finding inspiration and promoting creativity in our work is something we’re all interested in. How many times do have my editorial guidelines beautifully laid out, clever themes to follow and great photos but then I sit down and BLANK – there’s nothing flowing. I’ve been fortunate to work with many writers who simply don’t have time for writer’s block – one MPR reporter comes to mind – who have taught me some great ways to keep moving when you have to write on a deadline. Here are my favorite ways to get back in the writing saddle: (more…)

It’s really hard to sell yourself and reaching out to bloggers to offer a guest post can seem really intimidating. I was going to write more about it today but instead thought I’d take the initiative (translate: feeling lazy) to find a few of the better posts on guest posting out there. These are some folks (some known, some not so known) that seem to write well on blogging topics – each has written about the topic from a different angle, so I hope it’s helpful for you. Here you go: (more…)

Last week we took a look at some of the pros and cons of the Google Panda changes. This week, let’s consider some of the things that you’ve got to do differently on your blog to help your website thrive under the new regime: (more…)

by Beth Graddon-Hodgson

Most people could refrain from a cute panda picture when writing about this topic. I could not. B.

The changes implemented earlier this year by Google Panda have caused widespread panic online with many businesses seeing a drop in their rankings.  Now that the dust has settled,  over the next couple of weeks we are going to be exploring some of the things that you can do to make your blog content a bit more in line with the new guidelines that Google has set out.

But first, to give you a better understanding of what these changes mean, let’s look at the pros and cons as they pertain to your blog content: (more…)

Okay, here’s the thing – let me start off by saying I can’t provide you with a total ‘how to guide’ of what to do to evolve your blog content. Keeping a captive audience is far more complex than even the approach that you use when you’re starting your blog. Every blog is going to be different as every readership is going to be different. What I can give you is some tips based on my own experience in evolving content in a way that will help you reach your goals with your blog and with your business. Here they are: (more…)