The Wax Blog

If your blog content is drawing the traffic that you expect, you may start thinking about taking a new approach.  This is of course a good place to start, but you really need to stop and think first – your corporate blog is not just there for entertainment, after all.

Before you implement a new concept and guideline for your blog, you should first consider these five main points:  (more…)

When you are using both social media and a blog for your business, many wonder how much overlap there should be between the two.

Your blog and your social media accounts both need to reflect your brand values.  But should it go further than that?

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As a small business owner it’s easy to find yourself pulled in six (or six thousand) different directions. As a result, when you decide to start blogging it’s hard to know how much time you really need to invest.

 Problogger Beth Hodgson hails from Canada, aka the Shizzle north of Hizzle. 

We always worry about how often to post and sticking to a consistent schedule.  But consistency and frequency are not the only issues when you’re managing your time as a mompreneur, small business owner, author or any combination of the three. There’s another  problem – everyone does things at his or her own pace. It’s hard to pinpoint the right number of “hours”  blogging should take. There’s no set recipe.

Instead, it’s important to make sure you’re maximizing the time you do have, no matter how large or small the bucket. Here are six ways you can make the most of your time for the smallest investment possible. (more…)

By Beth Hodgson-Graddon who writes with a chip on her shoulder,  still bitter about that Wayne Gretzky trade back in ’88. 

If you haven’t been blogging for a while, it is hard to know how to get started again. You’ve fallen off the “writing wagon” but more importantly, do  you still have the same audience just waiting in the wings?  Or do you need to start from scratch to build up your readership again? 

To answer those questions, try the following: (more…)

By Beth Graddon-Hodgson

Last week’s post was all about techniques for pushing your blog articles on social media. This week, we’ll keep going on a similar direction and talk about how hard you  should have to work to market your blog. It’s a question I’m asked all the time – people hire me for the writing but don’t have a budget for  social media, guest posts, sourcing etc. However, they also aren’t interested in trying these things themselves,  believing that the blog content will do all of the work.

If you’re only going to invest your money and time in one marketing arena and you’ve got a lower budget, a blog is your best step. However, it is part of a bigger puzzle – you can’t always expect to have 10,000 hits per month if  you just focus on great blog content. When determining your priorities for marketing time, consider the following: (more…)

Looking at many of the job postings for writers, I see a lot of people saying that they don’t want ‘spun’ articles. Obviously, the term is being used in a negative context, which I find interesting, because I’ve always looked at it in a more positive way.  Once again, with the evolution of web content we’re seeing one term being used in a variety of ways, which can lead to serious confusion. (more…)